Rectangle Stickers (Stickers)

Variable data in mailing refers to personalizing the content of a mass mailing campaign for each recipient based on their unique characteristics or preferences. This means that the content of the mailing, such as the recipient's name, address, or even specific product recommendations, can vary depending on the data associated with each recipient. For example, a company might use variable data to address each recipient by name in the greeting of the mailing or to provide personalized product suggestions based on the recipient's previous purchase history. The use of variable data in mailing can help increase the effectiveness of a campaign by making each recipient feel like the content is tailored specifically to them, which can lead to higher engagement and conversion rates